AI App Development Virtual Try On: A Smart Move to Augment Online Shopping

Virtual Try On is not only the trending upliftment, but also the future of eCommerce. With technologies like Artificial Intelligence & Machine Learning, eCommerce is also scaling up. 

Virtual product stimulation is one such impactful turnaround for the eCommerce arena. Now you can try an outfit, accessory, jewelry, or makeup by sitting in the comfort of your home. 

According to Snap’s Global Product Marketing Lead, 70% of users are unable to find the right fit of clothes. eCommerce businesses face an annual loss of $550 billion with product return. Poor-fitting and style issues are the major reason for 70% of returned fashion items. 

Virtual Trial Room is a solution to these problems. It brings online shopping one step closer to the in-store experience. Customers are able to see how different products fit without any purchase commitment.

 

Virtual Try On: The Demise of Physical Trial Rooms

With the Covid-19 pandemic, the physical trial room in brick-and-mortar stores went completely extinct. Almost all offline brands are backing the eCommerce boom with technology-driven initiatives. 

Major reasons for the demise of Physical Trial Rooms are: 

• Hygiene Issues

No matter how much cleanliness standard you maintain, the physical trial room is prone to hygiene issues. 

Why Virtual Try On?  

Understandably, no visit to physical stores will make zero possibility of direct contact. Virtual Try On technology thrives as a boom to the situation. Use accessories, clothing, and jewellery from the comfort of your home. 

• Privacy Concerns

Privacy breach in malls is also a categorical legitimate issue. Even if there is none, this problem feeds on the fear & doubt of customers. Broken locks, door latches, hidden cameras; all this filthiness has been the history of on-site malls. 

Why Virtual Try On?  

AR clothing try on will resolve these problems. With AR try on, you can try the clothing & accessories without even putting off your current outfit. 

• Comfort & Spaces

Poor trial room design, inadequate spaces, no closet rods, and fewer hangers! All these problems often whirl around in physical stores. 

Why Virtual Try On?  

What better could be there other than using AI Virtual Try On from the comfort of your living room? 

• Weak Customer Support

Staff unavailability, untrained employees, and improper queue management are some of the service concerns. 

Why Virtual Try On?  

No human interaction or standing in the queue with Virtual Try On technology made for eCommerce business. 

• Poor Operations

Open malls & brick-and-mortar stores are committed to improving operations. Regular sanitizing schedules, cleaning routines, and fixing doors & latches are uniformly done. However, you cannot keep everything streamlined. 

Why Virtual Try On?  

Give an intuitive experience to your customers with Virtual Try On, specifically made for the eCommerce domain. 

 

How Exactly Does Virtual Try On Perform? 

Before understanding the benefits and integration of Virtual Try On in eCommerce, try comprehending its working first. 

Technical Overview

Camera and sensors are the two technical virtues engrafted in Virtual Try On. The camera captures the images and movements & sensors track measurement data of body language & facial features. Further, the AI Virtual Try On software will integrate the real-time processing of products and human images, allowing you to see how you look. 

AI & ML Integration

For high accuracy and user-personalization, Artificial Intelligence & Machine Learning keeps you a step ahead. It analyses the user preferences, choice, demography, size prediction, and facial features and pitches the products accordingly. 

A prime example of a virtual try-on in AI is Sephora’s Virtual Artist app, which uses AI/AR technology to facilitate virtual makeup. With record-breaking sales of 200 million packages in a year, AI virtual try ons have significantly advocated its existence. 

Personalization

There are some unique features with which Virtual Try On fosters personalized user experience. 

Let’s understand how. 

Real-Time Rendering 

The real-time rendering of a 3D overview offers a detailed and interactive display to the user. Be it furniture in the living room, attire with apparel, or face with makeup packs; everything is seamlessly displayed by Virtual Try On technology. 

Tailor-Made Digital Twins & Avatars

Technologies like Artificial Intelligence create digital twins and customized avatars for personalized shopping experiences. This gives your users an in-depth and actionable insight into the personalized shopping experience. 

Right Measurement & Fitting Size

With virtual tryon, you get the accurate size, fitting measurement, and overview of how the product looks on you. The more you get a clear idea of the right fitting, the better will be the personalized shopping experience. 

 

Virtual Try On: Competitive-Benefits for eCommerce Businesses

Not only serving solutions to physical trial room challenges, but there are many competitive advantages of Virtual Try On technology. 

Some of them are: 

Hike Sales With Virtual Try On 

Engaging more with products, makes the users go ahead with assured purchases. AR clothing try on has no time boundary. Be it clothes, makeup, accessories, or jewelry; everything sells more with Virtual Try Ons. 

Virtual Try On, No Physical Visit

No messing with traffic. No standing in long queues. No privacy insecurities. Just open your device and keep on trying your favorite products. 

Virtual Try On, No Ifs & Buts

There are many ifs & buts in physical shopping. Real-time decision-making also mitigates buyer’s confidence. Giving a clear idea of what the product looks like, AI Virtual Try On fosters confident shopping. 

Low Return Rates, a Boon From Virtual Try On

A high number of assertive shopping will automatically reduce the return rates. Also, the virtual tryon tools offer product recommendations. With filtered and refined shopping, the percentage of return will eventually scale down. 

Mix & Match With Virtual Try On

Often we like a shirt, but can’t find a matching trouser. Then we would like a trouser, but couldn’t find a matching shirt. And finally, we found the best matching shirt & trousers. But there are no matching accessories available. With the mix-and-match feature of AI Virtual Try On, this is not an issue anymore. 

Demographic Suggestions With Virtual Try On

AI in eCommerce collects the demographic preferences of users. With Virtual Try On integrated into the platform, customers get automated product suggestions. The more precise the suggestions, the higher will be the purchase possibilities. 

 

Understand AR/VR Technology for Better Virtual Try On Integration

AR & VR are the two contemporary technologies that are going to transform the way we see and interact with things. 

What Does Augmented Reality Do? 

Augmented Reality integrates virtual images, data, and visuals into the real world. This is performed to improve the experience of the users. 

Does AR Contribute to Virtual Try On?

Yes, Augmented Reality contributes to virtual tryon in an endless number of ways. 

Kevin Nicholas, CMO of Growth Marketing, shares how AR and AI can enhance the customer experience in e-commerce, specifically for virtual try-on applications:

“AR, coupled with AI, makes for a highly personalized shopping experience. AR/AI can sense your skin tone and shape to recommend clothing, make-up, and accessory purchases. In addition, when added to past purchase behavior data, the increased personalization can significantly enhance the customer experience in e-commerce for individual brands and marketplaces by providing a more interactive and immersive shopping experience. For virtual try-on applications, AR/AI allows customers to see how products, such as clothing, accessories, or makeup, will look on them without needing to try them on physically. This reduces the uncertainty and hesitation often accompanying online shopping and increases customer confidence in their purchases.  We often see an increase in e-commerce basket size, add-on purchases, and conversion rates with AR/AI.  Deloitte highlighted that retailers using AR /AI see a 40% increase in conversion rates and a 20% increase in average order value compared to those not using these technologies. Further, we also see a significant reduction in product returns that can save millions in cost savings.”

What Does Virtual Reality Do? 

Virtual Reality takes the users to an entirely different and immersive ecosystem that is stimulated by sensors and digital equipment. 

Does VR Contribute to Virtual Try On? 

Not on a broader scale, but Virtual Reality has also started contributing to the Virtual Try On of eCommerce businesses. Virtual reality glasses or headsets bring you to an entirely different environment with robots and avatars roaming around with your shortlisted products. 

What’s the Bottomline? 

Understandably, Both AR and AR will contribute to Virtual Try On technology in countless ways. Perhaps, these are the two significant technologies that Virtual Try On cannot go without. 

 

How to Integrate Virtual Try On to Your eCommerce Platform? 

The eCommerce app development stages of Virtual Try On go in 7 steps. 

The following steps are: 

Step 1: Objective Analysis

Before starting with the development process, you have to make a clear outline of the project scope and objective.

The objectives might be:

• Improved Experience
• Better Conversion Ratio
• Reduced Return Rates
• Marketing Brand Image
• Offer Actionable Insights

Step 2: Feature Selection

This step delves into deciding the features and functionalities that have to be integrated into the Virtual Try On ecosystem. 

The list of features might be:

• 3D Product Stimulation
• Tailor-Made Avatars
• Webcam Integration
• AI-Based Size Suggestions
• 360-Degree Overview
• Match & Mix Features
• Right-Fit Visualization
• Drag-&-Drop Enablement
• Wishlist Integration
• Social Integration
• Bilingual Support
• Real-Time Fabric Stimulation
• Integrated Motion Capture
• Add-to-Cart Option
• Multi Payment Gateways
• Data Encryption
• GDPR Compliance

Step 3: Technology Requirements

This step involves listing out the technical resources required for development.

The technology verticals include:

• Front-End Framework
• Back-End Framework
• Data Centers
• Advanced Technology (AI, ML, Big Data)
• Cloud Infrastructure
• Rendering Matrix
• Data Security Modules 

Step 4: UI/UX Design

Creating a refined UI/UX of Virtual Try On offers significant benefits to business operations and users.

A decent UI/UX of a Virtual Try On offers: 

• Enhanced User Experience
• Improved Customer Engagement 
• Best Conversion Rate
• Diluted Return Ratio
• Wide Accessibility
• Improved Brand Perception
• Better Analytical Insights 
• Cost-Effective Business
• Social Sharing Encouragement

Step 5: Development

This stage involves developing the actual solution that has to be integrated across the eCommerce platform. This is the stage where your plan of action will be executed. You have to capitalize on the chosen technology resources, wireframe blueprint, prototyping, feature listing, layout designing, and virtual try on clothes API integration. 

Step 6: Test & Deploy

This step is to ensure that the solution is bug-free and working properly.

Virtual Try On testing involves:

• Functional Testing
• Performance Testing
• Usability Testing
• Compatibility Testing
• Regression Testing 
• Security Testing

Step 7: Support & Updates

This is the final step that includes post-delivery support, feature updates, and advancing security integration. 

 

Significant Consideration to Develop Virtual Try On

Before developing the Virtual Try On solution for your eCommerce business, there are a few significant parameters that you need to consider invariably. 

The three significant among them are: 

High Performing eCommerce Apps

To optimize Virtual Try On performance, you have to: 

• Deploy cloud computing for scalability.
• Improve system algorithms for lesser 3D rendering time.
• Incorporating refined AR features for high-level interaction.
• Use CDNs to improve asset loading times.
• Imply structured catching strategies.
• Deliver performance testing for a smooth experience during high-volume traffic. 

3D Models

Creating best-in-class 3D models is another vital consideration for the success of your Virtual Try On. 

You can ensure it by:

• Investing in high-quality 3D scanners.
• Hiring skilled 3D artists.
• Put realistic expectations on the solution. 

Data Privacy

And finally, data privacy is also a crucial concern of Virtual Try On. 

• To ensure the data privacy, you can:
• Establish consent mechanisms.
• Execute simple and safe computation of Virtual Try On.

Case Study: How TechGropse Developed Virtual Trial Room For a Client

Client Overview

Our client, a globally recognized fashion retailer, was struggling with stagnant sales volume and aimed to improve the ratio with unique technology integration. 

VTR (Virtual Trial Room) was an emerging trend then, and global businesses were magnanimously capitalizing on it. 

Project Objectives

User Engagement

Better user engagement improves sales ratio and revenue generation. 

Reduce Bounce Rate

A lower bounce rate means a high number of potential customers for your business growth.  

Customer Compatibility

User compatibility drives high sales volume and improved business upliftment.

Seamless Integration

Smooth integration offers zero downtime and business continuity. 

High Scalability

A well-performing solution should have decent customer-handling bandwidth. 

Challenges

Correct Integration

To integrate software that will accurately let the product fit into the body of users. 

User-Centric Interface

It was tough to create an intuitive interface that was compatible with all users. 

Mobile-Device Compatibility

With heavily interfaced Virtual Try On, the overall system did tend to get slower than usual. 

Real-Time Performance

Your Virtual Try On should perform real-time 3D rendering without distorting the quality. 

Our Approach

Requirement Analysis

Conduct detailed workshops with stakeholders to list out the technical and marketing requirements. 

Plan-of-Action

Planning the stages of SDLC (Software Development Life Cycle), from technology integration to after-delivery support & maintenance. 

Technology Used

• AR/VR Framework: Vuforia, a platform-agnostic AR SDK for high-performance AR was used for holistic VTR experiences.
• 3D Modelling: Blender, an open source 3D effect tool for clothing animation & designing; CLO3D, a specific tool for garment stimulation; Autodesk Maya, for creating 3D models of clothes; Three.js, a web-based 3D rendering framework were used. 
• Artificial Intelligence/Machine Learning: The use of AI libraries like MediaPipe to map body posturing, ML algorithm to find best-fitting body measurements, NVIDIA PhysX for fabric stimulations, and PyTorch for image segmentation were used. 
• Cloud Architecture: AWS (Amazon Web Service) for hosting high-volume datasets, CDN for 3D asset delivery, and PostgreSQL for database management were chosen. 
• Front-End Technologies: React Native for the cross-platform user interface. 
• Data Security & Privacy: TLS/SSL for secured data handling and GDPR for user data privacy. 

Development

• 3D scanning with a webcam to capture the body measurements.
• Realistic Visualization to replicate the exact garment texture.
• Customized avatars to create your body size for exact matching

Testing & Optimization

• Conduct continuous testing to check the compatibility with the device & operating system. 
• Optimize the rendering ecosystem to ensure seamless performance across high-volume traffic.

Launch & Post-Delivery Support  

• Virtual Try On deployment as a plug-in of eCommerce platform. 
• Establish a structured monitoring system for feature add-ons and operational enhancement. 

Results

Improved Customer Experience

• An improved user engagement of 70% was achieved after the implementation of Virtual Try On. 
• A 20% increase in C-SAT score was achieved post-implementation of our Virtual Try On plug-in. 

High Conversion Rate

• 25% increase in conversion rate after 3 months of Virtual Try On adoption. 
• 15% increase in premium subscriptions after the adoption of AR try on. 

Reduced Return Rate

• 28% reduced return rate after 1 month of Virtual Try On adoption. 
• The reduction in product return mitigated 20% of the logistics budget. 

Virtual Try On in eCommerce: Choose the Right Development Partner

Hiring the right development partner is crucial when you want to achieve success with the VTR solution. 

While looking for a brand you must:

• Analyze their skill delivery in AR, AI, and 3D technology.
• Evaluate their experience in the eCommerce domain.
• Check the required technical accomplishments.
• Understand their intent and commitment to the project.

A partner like TechGropse will provide innovative functions, higher scalability, and a feature-rich shopify virtual tryon reactive reality. Connect us to get the best eCommerce app development experience trending in the current market.